Course Creation and Business Success Blog

Put the Best Outcome Above the Fold

The top of an offer page should tell the right person what result they can work toward.

Remove One Choice From the Offer Page

Every extra choice on an offer page asks a buyer to stop and compare. Remove one decision that does not help them choose.

Send the Lesson Reminder Before They Forget

A lesson reminder works best just before a learner is likely to lose their place.

Write the Three-Email Recovery Sequence

A warm lead may need one clear follow-up, not a new campaign every day. A short three-email sequence can do the work.

Raise Price After More Proof, Not More Panic

Raise a course price when the evidence helps you explain the value calmly.

Give the Premium Tier a Clear Difference

A premium tier needs a benefit a buyer can name. More content alone may not be enough.