A Course Creators or Entrepreneurs Journey

As a course creator or entrepreneur, planning, creating a site, adding a course, marketing, nurturing, and adding more content! I'm exhausted already!

Marketing Made Easy and Set You Up for Success: Follow This Journey...

It's fine, don't let the above statement scare you! as A Course Creator or Entrepreneur we really need to do is have a plan of attack, breaking the whole process down, will mentally set you up for success, follow the steps below and your be flying!
This journey will help all course creators of online schools and business entrepreneurs. 👣🤩😊🙌

A Course Creators or Entrepreneurs Journey image

To break the below down into its simplest form we can say: PLANNING (Research and a Plan), next APPLICATION AND EXECUTION (Building the site and course), MARKETING (Getting leads in and converting, in other words shouting about your courses).

Start Your Journey...

✅ THE WHAT

What are you trying to sell? is it a single payment course a subscription-based membership, is there public registration or only content for students or paying customers, these are some of the WHAT questions you should be jotting down. 👣

✅ THE WHY

WHY will this benefit your audience, have you seen a space in the market or is it saturated? an example would be LEARN HOW TO SURF an already saturated market how can I launch this and get people paying when there are so many free resources around?
Maybe I take a different route by making money by selling Holidays or Merchandise and offering my content for nothing off the back of this, it's certainly one option I could use. 🤩

✅ THE HOW

How do I do it all? make a plan to get your content and media together, definitely create a site map or mind map this will make the build easier, spend time at this stage and the rest will fall into place! 😊

The Middle...

✅ THE AUDIENCE

Where does your audience hang out? researching the social media platforms for your niche is extremely important, as you are already in the field you should know already, help on Facebook groups that have a lot of members will be surprised how many reach out to you, or look you up and make sure you have your website link on the page and or profile, use stories as its relatable to people, Manmeet just ran a challenge on this see here.

But We have not built our site yet I hear you shout!, no problem set up a CTA on a temp home page to capture leads in advance of launch! We have a handy video on this here 🤩

✅ THE PLAN/STRATEGY

Have a PLAN/STRATEGY again what are you planning to run? make sure you plan the journey out for your students, having a plan of attack is crucial. 🤩

✅ THE GOAL

What is your end GOAL? I know make money right! it should not be just that, you need a journey your working towards, if I want to leave my 9 to 5 job I need to be making X amount a month, this is a GOAL, or I want at least 100 new leads per month! when you fulfill your GOAL create another. 🤩

The End...

✅ THE BRAND

Make sure you have a strong BRAND this might require hiring a BRANDING expert or at a minimum getting a logo designed, choosing your colours and your font so it's easier to reference as you build.🤩

✅ THE DESIGN

Now the fun part THE DESIGN, start designing your site working from the brand above, check around on the internet for sites you like the look of and try to emulate, if you are really stuck hire a designer or VA to help, and make sure you share your vision with them, they will still need a content for the site, so your basically doing most of the work anyway!
If you are designing your site take note of some easy time-saving techniques for Zenler see this video we did. 🤩

✅ THE COURSE/MEMBERSHIP

Now your site is all finished you should be collecting leads whilst working on your COURSE/MEMBERSHIP site, if you are new to all this realise you will get faster and things will get more efficient the more you do it!
now get designing your course or membership site use The Complete Guide to Zenler and cherry-pick the areas of interest! 🥰

✅ THE MARKETING

All done and ready to MARKET! check out social media sites, and start creating your social channels they should all contain links to your main site, start posting and be consistent!
Help people in other groups and build an online presence, some times you may be giving some information away for free but realise it is in your interest!
make sure you do the Basic Marketing Course to learn more! 🥰

👉 We hope you enjoyed this article, see our regular events below and stay in the know with all things Zenler!

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Definition of This Article

A Course Creators Journey is the beginning to the end steps to becoming an online course creator, this is of benefit to new creators and seasoned entrepreneurs alike.
Learning the steps to be a successful course creator will allow you to avoid many of the pitfalls most fall into when creating their courses or membership sites.
Follow along and simply repeat for your next project.

Categories: : Zenler Course Creation, Zenler Website/Development