Powerful Lead generators for your online school

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Watch the Video for an overview of how to generate Leads

1. Zenler Live Sessions (Live Classes/Webinars)

Zenler Lives: Engage Your Audience Directly

Maintain High Energy (but Avoid Being Manic)

Your energy level during the Zenler Live Sessions (Live Classes/Webinars) event sets the tone for the entire session. Aim for a high-energy, enthusiastic delivery that keeps your audience engaged, but avoid coming across as overly manic or frantic. Find the sweet spot between excitement and composure.

Stay Positive and Engaging

Your audience is tuning in to learn from you, so it's important to maintain a positive, upbeat, and engaging demeanor throughout the live Zenler Live (Live Classes/Webinars) event. Smile, make eye contact with the camera, and use expressive body language to keep your viewers hooked.

Provide Actionable Takeaways

Your Zenler Live (Live Classes/Webinars) Session should offer your audience tangible, implementable strategies and tips that they can apply to their own lives or businesses. This helps demonstrate your expertise and ensures that your viewers leave the session feeling empowered and motivated to take action.

Deliver Genuine Value

While it's important to promote your offerings, your primary focus should be on delivering genuine value to your audience. Answer questions thoughtfully, share insights and experiences, and provide content that truly helps your viewers, rather than just trying to make a sale.

Mention Your Name or School Memorably

Weave in references to your name, your online school, or your brand in a punchy, memorable way. This helps reinforce your authority and makes it easier for attendees to remember you and your offerings.

Promote Offers Strategically

When the time is right, gently guide your audience towards any special offers, discounts, or your main course offerings. However, be careful not to come across as overly salesy, as this can turn off your viewers.

Ensure Top-Notch Quality

The production quality of your Zenler Live can make a significant difference in the overall experience for your audience. Invest in a reliable internet connection, high-quality audio and video equipment, and a professional-looking virtual background to create a polished, professional presentation.

2. Zenler Funnels: Automate Your Lead Generation

Capture Email Addresses

The first and most crucial step in any funnel is to capture the email addresses of your prospective students. This allows you to stay in touch and continue nurturing the relationship.

Provide Valuable Information

The next step is to provide your audience with valuable, informative content that addresses their pain points and demonstrates your expertise. This could take the form of blog posts, videos, or other educational resources.

Allow Promotion and Upselling

Once you've established trust and provided value, the funnel should give you the opportunity to promote your paid offerings, such as courses, coaching, or other products and services.

Remain Active and Evergreen

Zenler Funnels are designed to be evergreen, meaning they continue to work for you 24/7, with minimal maintenance required. Periodically review and update your funnels to ensure they remain relevant and effective.

Help Users Get to Know You

The overall purpose of a funnel is to guide your audience through a planned series of steps, allowing them to get to know you, your brand, and your offerings better over time.

Case Study 1: 5-Day Email Sequence Funnel

Set up two funnel steps: one for sign-up and information, and another for a thank-you page
Automate a series of five valuable emails to be sent over the course of five days, covering topics related to your niche or offering
The final email in the sequence should include a relevant offer or promotion for your paid course or product

Case Study 2: The Lead Magnet Funnel

This classic funnel includes a sign-up step, where users provide their email address in exchange for a valuable lead magnet (e.g., a free ebook, checklist, or video series)
After signing up, users are directed to a page with the lead magnet content
The funnel may also include an additional step, such as a special, time-limited offer for a related product or service

Case Study 3: Video Series Funnel

A more complex funnel that relies on a series of videos, which can be set up as an evergreen system with various use cases
Users sign up to access the video series, which may cover a specific topic or provide a step-by-step tutorial
The funnel can include additional steps, such as an offer for a paid course or coaching program related to the video content

3. Free Courses: Position Yourself as an Authority

Provide Comprehensive, High-Quality Content

Your free course should be a comprehensive, well-structured learning experience that covers the essential concepts and skills your audience needs to know. Invest time and effort into creating engaging, informative, and visually appealing course materials.

Demonstrate Your Expertise

Use the free course as an opportunity to showcase your knowledge and expertise in your subject matter. Share your personal experiences, insights, and proven strategies to position yourself as a trusted authority in your niche.

Warm Up Potential Customers

By offering a free course, you can introduce your audience to your teaching style, your brand, and the value you provide. This helps warm up potential customers and makes them more receptive to your paid course offerings down the line.

Collect Valuable Leads

As students sign up for your free course, you'll be able to collect their email addresses and other contact information. This allows you to nurture these leads and continue engaging with them even after they've completed the free course.

Repurpose and Reuse Content

The content you create for your free course can be repurposed and reused in various ways, such as blog posts, social media content, or even as part of your paid course materials. This helps maximize the value of your initial investment.

Effective Marketing for Your Lead Generators

Get Active on Social Media

Leverage the power of social media platforms to spread the word about your lead generation offerings. Share updates, teasers, and behind-the-scenes content to build excitement and interest. Remember to always obtain permission before posting in relevant groups.

Create Engaging Promotional Content

Develop a variety of promotional materials, such as videos, graphics, and written content, to showcase your lead generation tools and drive traffic to your Zenler site. Ensure that your messaging is consistent, compelling, and aligned with your brand.

Consider Targeted Paid Advertising

Supplement your organic social media efforts with carefully targeted paid advertising campaigns. This can help you reach a wider audience and attract more high-quality leads to your funnels and free courses.

Zenler's Comprehensive Support

Conclusion: Become a Lead Generation Powerhouse with Zenler

Generating a steady stream of high-quality leads is crucial for the long-term success of your Zenler site and online business. By implementing the powerful lead generation strategies outlined in this article, you'll be well on your way to attracting engaged prospects and transforming them into loyal customers.

At the heart of your lead generation efforts should be Zenler Lives. These live webinars and virtual events allow you to connect directly with your audience, build rapport, and showcase your expertise. By maintaining high energy, delivering genuine value, and promoting your offerings in a strategic, non-salesy way, you can turn attendees into devoted followers and customers.

Complementing your Zenler Lives are the platform's built-in Funnels, which provide an automated, evergreen system for capturing email addresses, nurturing leads, and making sales. Whether you opt for a simple email sequence, a lead magnet, or a more complex video series funnel, these tools streamline the lead generation process and work tirelessly on your behalf.

Offering a free online course is another highly effective way to position yourself as an authority in your niche, attract a steady flow of leads, and warm up potential customers for your paid course offerings. By providing comprehensive, high-quality content and demonstrating your expertise, you can build trust, establish your brand, and collect valuable contact information to fuel your lead nurturing efforts.

Of course, no lead generation strategy is complete without effective marketing. By consistently promoting your Zenler Lives, Funnels, and free courses across social media, paid advertising, and other channels, you'll increase your visibility and draw more prospects into your sales funnel.

Remember, lead generation is an ongoing process, and consistency is key. Regularly update your funnels, create new lead magnets, and explore fresh marketing avenues to keep your pipeline full and your business thriving.

With Zenler's comprehensive suite of tools and resources, including Lives, Funnels, and a wealth of training materials, you have everything you need to become a lead generation powerhouse. Implement these strategies today, and watch your online school soar to new heights!

By leveraging the power of Zenler Lives, Funnels, and free courses, you can position your online school for long-term success and sustainable growth. Combine these lead generation strategies with effective marketing, and you'll be well on your way to building a thriving, high-converting student base.

Don't let your lead generation efforts stagnate. Embrace the tools and resources available through Zenler, and start attracting a steady stream of engaged, high-quality leads today. With consistency, creativity, and a commitment to delivering value, you can transform your Zenler site into a lead generation machine that fuels the growth and success of your online school.

Categories: Zenler Marketing Help/Advice