Let us give you a clear road map for launching your site.
Welcome to the Launch Your Site Roadmap. The purpose of this Roadmap is to guide you through the process of Creating & Launching your Course Site/Membership Site.
It is full of helpful tips and a schedule for even newbie instructors to follow.
Every course creator works in different ways but this generic formula will guide you...
Let The Journey Begin...
✅ Research
Do your research, and check if your niche is popular
Use Google to see who your competition is and what they are doing.
Use Facebook ads to check the number of people interested in your subject.
Use Google keywords to check popularity.
✅ Identity
Branding is everything make sure your brand has an impact
Select the colours and the typefaces and style you want for your brand
Use tools like Canva to create ideas or hire someone to do it for you like 99designs/Fiverr/Upwork
Research other people's sites if you're looking for inspiration
Get feedback from the Zenler community
✅ Site/Course Planning
Draw out a simple site map, do not overcomplicate it to start with you can always expand it later
Select images you want to use for your pages and courses, Pixabay or image search on NZ is a good place to start
Get your site/course copy ready
Plan out your course and how you want it to work for your students?
Think about the pricing is it a subscription or one off payment?
Also think, are you going to use any external integrations in the course or site, if you are make sure Zenler supports them, and ask the community "Foreseen is forewarned!"
✅ Build The Site
Before you create your first course you need to build your site pages
As you already have all your copy/images prepared it should be a breeze
Use tutorials.newzenler.com to learn how to build a site
Use the FaceBook community and ask them what they think
Stick to your branding guidelines!
✅ Build The Course
Now you are ready to start building your first course
Use tutorials.newzenler.com to learn how to create courses
Once you are happy with the content move on
✅ Testing The Site/Course
Visit tutorials.newzenler.com/askzenler to find out how to log in as a student
Test your whole site on Desktop, Tablet and Mobile
Test all the forms work as expected or any automation and integrations
✅ The Launch
Now all the work is done you are ready to launch your Site and Course
When using the Pro or Premium packages make sure you set up your Domain or Subdomain and do another check!
Tutorials.newzenler.com/askzenler is the place to go for help on anything Zenler
✅ Marketing
So you have your site and courses launched now you need to shout about it
Set up Social sites and start telling people to join groups that are applicable to your niche and give them something for free to get them to sign up
The main aim here is to get them to sign up so you can offer deals
Create Funnels, and landing pages, Run Live Webinars/Livestream with NZ Live to generate leads.
Make sure you have added Google Analytics and or FaceBook Pixels
Stay active and help other people to raise your profile
DON'T JUST SPAM PEOPLE!
✅ Engagement
Trigger network effects by building a Community.
Set up Community on NZ using the Communities feature.
Activate Lesson Discussions.
Stay active in the community, and offer lots of value.
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