Launch Your First Site Road Map

Posted On Sep 25, 2022 |

Let us give you a clear road map for launching your site.

Welcome to the Launch Your Site Roadmap. The purpose of this Roadmap is to guide you through the process of Creating & Launching your Course Site/Membership Site.

It is full of helpful tips and a schedule for even newbie instructors to follow.

Every course creator works in different ways but this generic formula will guide you...

Let The Journey Begin...

✅ Research

  • Do your research, and check if your niche is popular
  • Use Google to see who your competition is and what they are doing.
  • Use Facebook ads to check the number of people interested in your subject.
  • Use Google keywords to check popularity.

✅ Identity

  • Branding is everything make sure your brand has an impact
  • Select the colours and the typefaces and style you want for your brand
  • Use tools like Canva to create ideas or hire someone to do it for you like 99designs/Fiverr/Upwork
  • Research other people's sites if you're looking for inspiration
  • Get feedback from the Zenler community

✅ Site/Course Planning

Site Road Map - Course Planning
  • Draw out a simple site map, do not overcomplicate it to start with you can always expand it later
  • Select images you want to use for your pages and courses, Pixabay or image search on NZ is a good place to start
  • Get your site/course copy ready
  • Plan out your course and how you want it to work for your students?
  • Think about the pricing is it a subscription or one off payment?
  • Also think, are you going to use any external integrations in the course or site, if you are make sure Zenler supports them, and ask the community "Foreseen is forewarned!"

✅ Build The Site

  • Before you create your first course you need to build your site pages
  • As you already have all your copy/images prepared it should be a breeze
  • Use tutorials.newzenler.com to learn how to build a site
  • Use the FaceBook community and ask them what they think
  • Stick to your branding guidelines!

✅ Build The Course

  • Now you are ready to start building your first course
  • Use tutorials.newzenler.com to learn how to create courses
  • Once you are happy with the content move on

✅ Testing The Site/Course

  • Visit tutorials.newzenler.com/askzenler to find out how to log in as a student
  • Test your whole site on Desktop, Tablet and Mobile
  • Test all the forms work as expected or any automation and integrations

✅ The Launch

  • Now all the work is done you are ready to launch your Site and Course
  • When using the Pro or Premium packages make sure you set up your Domain or Subdomain and do another check!
  • Tutorials.newzenler.com/askzenler is the place to go for help on anything Zenler

✅ Marketing

Marketing - Online Market
  • So you have your site and courses launched now you need to shout about it
  • Set up Social sites and start telling people to join groups that are applicable to your niche and give them something for free to get them to sign up
  • The main aim here is to get them to sign up so you can offer deals
  • Create Funnels, and landing pages, Run Live Webinars/Livestream with NZ Live to generate leads.
  • Make sure you have added Google Analytics and or FaceBook Pixels
  • Stay active and help other people to raise your profile
  • DON'T JUST SPAM PEOPLE!

✅ Engagement

  • Trigger network effects by building a Community.
  • Set up Community on NZ using the Communities feature.
  • Activate Lesson Discussions.
  • Stay active in the community, and offer lots of value.
  • Run Live Classes using NZ Live

Full training on all of the above can be found on our tutorial site


Categories: : Zenler Marketing Help/Advice, Zenler Website/Development

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